Helping leaders adapt
to AI with humanity intact.

AI can make you faster. It can also make you forgettable. Fixed to Flow works with leaders who want the leverage without losing what makes them matter.

Core Beliefs

AI has a brain of its own. That changes everything. We can't pretend otherwise, and we shouldn't try. But we also don't have to lose ourselves in the process. The path forward is coexistence. Using AI to amplify what makes us human while staying grounded in who we are.

01

AI amplifies, it doesn't replace

The best use of AI isn't automation for its own sake. It's using technology to free humans to do more of what only humans can do: connect, create, lead, and make judgment calls.

02

Clarity before technology

Most AI initiatives fail not because of the technology, but because organizations skip the hard work of figuring out what they actually need. Strategy comes first.

03

Real change is human change

Organizations can have the best tools in the world. If people don't know how to use them, or don't want to, nothing changes. The focus is people, not just systems.

04

Honesty over hype

Fixed to Flow tells clients what AI can actually do today, what it might do tomorrow, and what's probably just marketing. No buzzwords. No empty promises.

Beyond Business

From intimate dinners to personal tools, a grounded ecosystem for connection, reflection, and growth.

Newsletter

Reflections on technology, society, and what it means to stay human in a world that's changing faster than our habits can catch up.

Read on Substack

Reinvention Stories

One-on-one conversations with people navigating major life transitions. The paths, the pivots, and the lessons learned.

Read on Medium

Cozy Sessions

Informal gatherings where small, diverse groups discuss big topics away from the noise of the public sphere.

Invite only

Personal Experiments

A Notion template for running structured personal experiments. Define, track, and reflect.

Get template
The Name
The name represents being grounded but adaptable.
Rooted enough to stand, flexible enough to move.

Fixed to Flow was born from a simple question: How do we build reliable tools to navigate a world in constant flow?

The answer isn't rigid frameworks or dogmatic approaches. It's personalized systems that embrace experimentation over all-or-nothing commitment. Tools that adapt to you, not the other way around.

Gustavo da Cunha Pimenta
Founder Story

Meet Gus

Gus has spent decades bringing ideas to life, building digital products, designing meaningful systems, and supporting people as they navigate complex change.

His journey moves through radical diversity: boardrooms and backstreets, startups and soul-searching gatherings. One foot in vision, the other in reality, he's as at ease helping leaders craft bold strategies as he is backing young people chasing second chances.

Adaptability isn't a tagline for Gus. It's a way of life. That's what makes him a trusted mentor for those navigating shifting ground (with just enough wit to make the trip worthwhile).

Ready to start a conversation?

Whether you're just starting to think about AI or deep in implementation and need a thinking partner, Fixed to Flow would love to hear what you're working on.

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